A brand 100% made in France!

All Garçon Français products, underwear, socks, swimwear, t-shirts, pajamas, and more, are entirely made in France, with manufacturing based in Troyes.

Since the 19th century, Troyes has been a hub for the craftsmanship behind knit fabric garments, including men's underwear, t-shirts, and other essentials.

Garçon Français chose to establish itself at the heart of this region, where all the expertise needed to design and produce our clothing collections is mastered. Discover the story of a brand that blends tradition and modernity.

Vicky Caffet

One guy, one idea!

Vicky Caffet, the founder of Garçon Français, created the brand in 2012 after conceiving the concept during his studies in the United States a few years earlier.

In 2008, during his final internship in business school, Vicky became fascinated with the men's underwear market and discovered several brands. One, in particular, caught his attention with its innovative approach: bold styling, superior quality, and a commitment to local production. This became the inspiration for the young entrepreneur he aspired to be.

Garçon Français was born in its future founder's soul.

For three years, Vicky honed his skills in various French companies before taking the leap into entrepreneurship. In 2012, he launched his project. That same year, the first models rolled off the production lines and were sold exclusively online.

The Garçon Français adventure began with local French manufacture.

Une usine Garçon Français

A long-standing legacy

Garçon Français chose Troyes as the exclusive location for its manufacturing.

All Garçon Français collections are designed, developed, and produced in France.

1918
Vicky Caffet sought to create high-quality garments, leading him to explore the history of French underwear—specifically men's undergarments. The modern design of these was first imagined by Petit Bateau in 1918, in Troyes.
1929
André Gillier launched JIL, the first men's underwear brand and inventor of the pouch brief, also based in Troyes—the cradle of industrial hosiery.
1933
Gillier co-founded Lacoste with the legendary French tennis player.
2012
Nearly a century later, Vicky Caffet perpetuates this textile heritage by leveraging the expertise of Troyes' workshops, ensuring the quality and technical precision required for Garçon Français' product ranges.

100% Transparency: Made in France

At Garçon Français, every piece we create is more than just a garment, it's the result of a passionate collaboration with exceptional French companies. Since our founding in 2012, we've embraced full transparency.

By choosing to produce in France, we're not just prioritizing proximity, we're celebrating the legacy of a renowned French textile industry.

Every step of the manufacturing process combines tradition and innovation to deliver timeless pieces, crafted with passion and precision. Because a Garçon Français garment is, above all, a story of craftsmanship.

Discover our suppliers, proud ambassadors of French fashion.

Manufacturing : L’Atelier d’Ariane (Troyes, Aube)

For over 30 years, this workshop has collaborated with France's most prestigious luxury brands, mastering the finest textile craftsmanship.
Its commitment to innovation and professional training ensures the future of French manufacturing.

Socks : Ventura Socks (Romilly-sur-Seine, Aube)

Since 2010, this workshop has perpetuated the century-old tradition of Aube hosiery, knitting all our socks and ankle socks.

Rotary printing : La Turdine (Tarare, Rhône)

Since the early 20th century, this workshop has combined historical textile expertise with cutting-edge rotary printing techniques for fabric patterns.

LES ÉTIQUETTES DE MARQUE EMBALLAGE PAPIER ET CARTON PRÉPARATION DES COLIS ET EXPÉDITION

Find out more

Where does our cotton come from?

The French climate isn't suitable for cotton farming, so we source our cotton primarily from the Mediterranean basin and the United States.

And our yarns ?

France no longer produces cotton yarn domestically (the last spinning mill closed about 30 years ago). Our cotton and elastane yarns come from Italy or Portugal.

An eco-friendly organisation

Sustainability is a cornerstone of Garçon Français' philosophy.
We collaborate with local talents to preserve and pass on French craftsmanship. Every garment we create is designed, knitted, dyed, and manufactured in France.

We place sustainable development at the core of our business model, from design to shipment.

Learn more about our commitment to sustainability

Go to the Sustainable Commitment page

Superior Quality & High Technicality:
the French underwear

At Garçon Français, durability isn't a coincidence, it's a philosophy. In an industry often driven by overconsumption, our underwear is built to last.

Made in France, our products stand out for their robust fabrics, with an average weight of 200 g/m², far exceeding industry standards (most brands use 140–160 g/m²). This deliberate choice ensures enhanced resistance and lasting comfort, wash after wash.

The same rigor applies to our elastic waistbands, woven with a density of 100 threads/cm², 20–30% denser than our competitors'. This technical detail makes all the difference: our waistbands retain their elasticity and shape over time, without sagging. Because a French-made product is, above all, a product designed to last a lifetime, if you take care of it. Our washing recommendations.

le sous-vêtement français

From the outset, quality and comfort have been the top priorities of our founder. Garçon Français aims to solidify its position as a leader in the industry through years of expertise, craftsmanship, and innovation in every product.

Our designs are thoughtfully crafted to enhance the male form, while ensuring exceptional comfort. That's why we carefully select every fabric—because quality must go hand in hand with durability.

Usine de Bugis

THE FRENCH TOUCH

Since founding the brand in 2012, creator Vicky Caffet has balanced creativity and quality.

To achieve this, he places great importance on loyal and close collaboration with all his suppliers. From fabric manufacturers to brand labels, and from sewing workshops to finishing touches, he personally selects every partner involved in creating and producing his garments.

His journey is driven by a desire to work with passionate experts, a guarantee of exceptional quality and the preservation of craftsmanship.

Manequin

A FRENCH LIFESTYLE

Garçon Français is more than a name : it's a promise.

A promise of craftsmanship, romance, and timeless elegance, encapsulating the brand's identity. Championed by its creator, the name embodies a lifestyle that of a man who embraces his style, charm, and well-being, whether he's 20 or 70.

Inspired by the image of the "French lover", modern, smiling, and naturally seductive, Garçon Français celebrates the confident, self-assured man, in tune with his time and an enlightened masculinity. A brand that transcends borders, embodying the French spirit worldwide: a blend of boldness, refinement, and "joie de vivre".

Because being a "Garçon Français" is, above all, about loving life and treating yourself to the best to live it to the fullest.