One guy, one idea!
Vicky Caffet launched Garçon Français in 2012 after coming up with the idea whilst studying in America a few years earlier.
During his last apprenticeship at business school in 2008, Vicky got a taste for the male underwear market and learnt about several brands. One of them had an innovative approach that grabbed his attention. Its bold style, superior quality and focus on local production sparked something in the young man to become the entrepreneur he wished to be.
Garçon Français was born in its future founder's soul.
Vicky spent three years honing his skills in several French SMEs before taking the next step of starting his own business. In 2012, he went all in and made his vision a reality. The first models came off the production line that same year and were exclusively available to buy online.
The Garçon Français adventure began with local French manufacture.